Tag Archives: public relations
PHARMAGEDDON AND THE SOCIAL MEDIA ZOMBIE APOCALYPSE
What the record GSK fine should mean for the industry, and how digital health can help By Spitz (@SpitzStrategy) The unprecedented $3 billion penalty against GSK for alleged off-label marketing,...
New Graduates: Why Pharma Is the Place to Be
By Scott Neverett (@scottneverett) Its a good time to pursue a career in health care. According to the most recent data by the U.S. Bureau of Labor Statistics, health care added another 37,000...
Defining Moments of 2010: April
The Defining Moments series looks back at the biggest events of 2010 to see what we can learn from them here at P&P, to work better in our calling, in 2011 and beyond. By DJ Edgerton...
Posted in Social Media
Tagged BP Oil Spill, customers, Deepwater Horizon, disaster, drilling, endangered, fishing, Gulf of Mexico, Health, killed, problem solving, public relations, sympathy, television, threat, Tony Hayward, tourism
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Defining Moments of 2010: February
The Defining Moments series looks back at the biggest events of 2010 to see what we can learn from them here at P&P, to work better in our calling, in 2011 and beyond. By DJ Edgerton...
Choosing a Spokesperson
Image courtesy of Discovery Health By Jessica Goldsmith Who is the voice of your organization? For most organizations, the company voice is reflected in marketing materials, public relations...
Posted in Social Media
Tagged advocate, awareness, brand ambassador, demographics, marketing, media training, messaging, objectives, Pharma, public relations, Sales, social media, spokesperson
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Has Social Media Made “Crisis Communications a Thing of the Past?
By Sven Larsen (@zemoga) On July 26 at the ExL Pharma 6th Annual Public Relations & Communications Summit, Deborah Sittig led a panel discussion called "Social Media in a Crisis (for a full...
Watching the Media: Avandia
Image courtesy of Present Diabetes By Russ Ward (@russcward) Over the last couple of weeks, if you havent heard people talking about Avandia, GlaxoSmithKlines diabetes drug, you must have been on...
Posted in Social Media
Tagged advertising, Avandia, Blogs, cardiology, community, FDA, GlaxoSmithKline, live, marketing, media, Medicine, News, PR, press, public relations, restrictions, Twitter
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The Six A’s for Managing Legal Disputes
Kristie Kuhl, JD, Senior Vice President, Makovsky + Co is a counselor on issues that impact biotechnology, specialty pharma, health-product distribution and medical devices. She led issues...
Posted in Social Media
Tagged advertising, business, Lawsuit, Legal Issues, marketing, media, patient, public relations, social media, trust
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How Do You Market Pharma Where DTC is Illegal?
This post will continue our week-long theme of "Pharma Without Borders," which inspects how Pharma companies engage with doctors and patients overseas. By Russ Ward (@russcward) Sometimes we...
Posted in Social Media
Tagged advertising, Canada, communication, DTC, global, Legal Issues, marketing, Mexico, Pharma, Pharmaceutical industry, public relations, strategy
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