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The Pitts and the Pendulum: Swinging Toward a Pharma Social Media Future
By @SpitzStrategy The power and potential of social media excites and intimidates every industry, as brand stewards the world over continuously experiment, indulge, sometimes get their hands slapped, but...
Social Media Purpose: Finding a Path to Engagement for Healthcare & Pharma Brands
By Matt Noe, Strategy Director, MEplusYOU and Amber Benson As an active participant in the never-ending discussion of social media guidance for pharmaceutical companies, MEplusYOU...
Free Speech, Fair Balance, and the Future of Pharma
By @Spitz Conversations between pharmaceutical sales reps and physicians are now tightly controlled experiences. Interactive visual aids and other tools are linear and highly...
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