Tag Archives: Facebook

18 Jun/12

DIGITAL HEALTH: A P&P RETROSPECTIVE

What better way to envision the road ahead than by taking a look back at all the industry milestones, predictions, and opinions shared over the past few years on Pixels & Pills? So while we work...

Posted in Digital Health | Tagged Facebook, FDA, iPad, mobile communications, pinterest, social media guidelines, social media strategy | Leave a comment

29 May/12

10 Years of Community Management with EMD Serono

By Sven Larsen Community management is a hot topic in digital right now and that trend is impacting Pharma as much as any other industry. From the growing power of the e-patient movement to...

Posted in Social Media | Tagged community management, Facebook, patient community, patient outreach, social media | Leave a comment

8 Mar/12

Are You There Facebook? It’s Me, Pharma.

By DJ Edgerton (@wiltonbound) Who controls the conversation about your brand in the social media space? You? The consumer? The FDA? Those are the usual suspects that come up when we have those...

Posted in Social Media | Tagged ae reporting, Facebook, facebook timeline, fair balance, FDA, off label use, pharma marketing, social media | 1 Comment

26 Jan/12

MS Voices Leads the Way in Pharma Customer Service

By Sven Larsen(@svenplarsen) Who's doing it right? That's a question we're often asked since we've routinely challenged Pharma to embrace social media and an expanded dialogue with their...

Posted in Social Media | Tagged call center, customer service, Facebook, patient communities, social media | Leave a comment

22 Dec/11

Does the Problem Hold the Solution?

by Briana Campbell (@MsMatchGirl) People like to make out that the issues surrounding pharmas involvement with social media are extraordinarily complex. Im not so sure. Its over-simplistic - but...

Posted in Digital Health | Tagged Compliance, DTC, Facebook, HIPPAA, marketing, off-label, Pharma, Pharma industry, Pharmaceutical industry, reporting, social media, Social network, Twitter | Leave a comment

8 Dec/11

Adapt or Die! Why Pharma Needs To Get In Line

by Sven Larsen #Adaptordie is an apt hashtag to sum up the teachings of digital-media punditBrian Solis. Its also an apt hashtag to describe the current state of affairs in the pharmaceutical...

Posted in Social Media | Tagged digital strategy, Digital Tools, Facebook, FDA, healthcare, innovation, marketing, Pharma, Pharmaceutical industry, social media, social networks, Trends | 4 Comments

7 Dec/11

Social Media, Pharma and Politics

by DJ Edgerton (@wiltonbound) How much of a role does social media play in influencing policymakers? And how much of a role can or should marketing play in crafting those messages for...

Posted in Social Media | Tagged communications, elected officials, Facebook, FDA, patient needs, Pharma, Pharmaceutical industry, politics, social media, social networks, Twitter | 1 Comment

16 Nov/11

Could Google+ Transform Healthcare?

by Krissy Goelz (@krisgoelz) Recently, we were asked what we thought about how Google+ could affect healthcare, by someone who had read an Xconomy post on the same question. So, does this...

Posted in Social Media | Tagged Digital Tools, Education, engagement, Facebook, Google, Google Plus, Health care, healthcare, innovation, Legal Issues, social media, Social network, Trends, user needs | 2 Comments

1 Nov/11

Does This Look Familiar?

by Jason Brandt (@jasondmg3) I dont understand any of this stuff. Who has the time to really use this stuff anyway? No real business can afford to have employees wasting their time on this...

Posted in Social Media | Tagged business, communication, Digital Tools, Education, engagement, Facebook, FDA, Health care, healthcare, information, innovation, marketing, Patients, Pharmaceutical industry, social media, Social network, Trends | Leave a comment

12 Oct/11

Making a Social Media To-Dont List

by Briana Campbell (@MsMatchGirl) Its a dog-eat-dog world out there, so for companies to succeed, they need to either dream big or go home. However, in a competitive world, turning a dream into...

Posted in Social Media | Tagged communication, digital strategy, Digital Tools, Education, engagement, Facebook, FDA, marketing, media, Pharma, Pharmaceutical industry, social media, Social network, strategy, Trends | 6 Comments