Tag Archives: Twitter
DIGITAL HEALTH TWEETCHATS: ALIVE AND WELL
By Spitz (@SpitzStrategy) Filtering the Twitterverse When Chris Messina first tweeted the recommendation to use hashtags back in August 2007, he likely had no clue that their use would not only...
PHARMA SOCIAL MEDIA ISN’T READY FOR PRIME TIME — YET
By Spitz (@SpitzStrategy) Hope Springs Infernal Seems a day of press doesn't go by without a pundit, blogger, or consultant extolling the need for pharma participation in social media. The inherent...
Posted in Social Media
Tagged crowdsourcing, Facebook, social media, social media monitoring, Twitter
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TEDMED Here We Come!
Big excitement today as Pixels & Pills founder DJ Edgerton is headed down to Washington, DC for this year's TEDMED Conference. There's a stellar cast of speakers and DJ will be snapping pics...
Where are the Pharma Reps on Grey’s Anatomy?
By Sven Larsen (@svenplarsen) Watching Peter Diamandis recent talk on a "world of abundance" and reading my colleague Jason Brandt's thoughts on how news organizations affect the public's...
Is Pharma Ready for a Whitney Houston Moment?
By Sven Larsen (@svenplarsen) February has been a big month for social media with tremendous activity surrounding both last night's Oscar ceremony and the Superbowl. But the event which should...
Posted in Social Media
Tagged crisis management, FDA guidelines, real-time web, social media, Twitter
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Does the Problem Hold the Solution?
by Briana Campbell (@MsMatchGirl) People like to make out that the issues surrounding pharmas involvement with social media are extraordinarily complex. Im not so sure. Its over-simplistic - but...
Posted in Digital Health
Tagged Compliance, DTC, Facebook, HIPPAA, marketing, off-label, Pharma, Pharma industry, Pharmaceutical industry, reporting, social media, Social network, Twitter
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Social Media, Pharma and Politics
by DJ Edgerton (@wiltonbound) How much of a role does social media play in influencing policymakers? And how much of a role can or should marketing play in crafting those messages for...
Posted in Social Media
Tagged communications, elected officials, Facebook, FDA, patient needs, Pharma, Pharmaceutical industry, politics, social media, social networks, Twitter
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Our ePatCon Tweetup – In Pictures
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Posted in Social Media
Tagged #epatcon, communication, Communities, community, conference, Conferences, events, Health care, healthcare, Thought Leaders, Tweetup, Twitter
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All Social Networks Are Not The Same – Where Should You Be?
by Briana Campbell (@MsMatchGirl) Just the other day Richard Meyer posted an article entitled, "STOP! Social Media Is Not the Answer in which he makes a strong case against pharma marketers...
Posted in Social Media
Tagged #hcsm, Facebook, Google, LinkedIn, marketing, Pharma, pharma marketing, Pharmaceutical industry, social, social media, Social network, social networking, Twitter
4 Comments
Seven No-Nos of Social Media Engagement
by Briana Campbell (@MsMatchGirl) Wrath. Sloth. Greed. Gluttony. Lust. Envy. Pride. The seven deadly sins. In June of this year, PM360 laid out the Seven Deadly Sins of Pharma Marketing (you can...
Posted in Social Media
Tagged #hcmktg, #hcsm, communication, Communities, community, digital strategy, Digital Tools, Education, Facebook, FDA, Health, Health care, healthcare, information, marketing, Pharmaceutical industry, social media, social media platforms, social media strategies, Social network, strategy, Trends, Twitter
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PNP Revisited: Personality, Relevance and Trust in Social Media
by Briana Campbell (@MsMatchGirl) Just over a year ago, we interviewed Marc Monseau at BDIs Social Communications and Healthcare conference. The three topics that he brought up then were so...
Posted in Social Media
Tagged communication, Communities, community, digital strategy, social media, Social network, Thought Leaders, Trends, Twitter
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